Businesses today understand the power of getting employees to work together efficiently

That’s why ‘social business’ is a market mega-trend. Companies are investing heavily in social and collaboration tools.
According to a recent Forrester Research study, companies are investing in an average of five social business/collaboration tools.

It is well known that changing user behavior is the most difficult part of an IT-related project

As companies roll out these tools, they are finding it harder than expected to reap the expected benefits. Research shows that adoption rates of social/collaboration tools are quite low; in fact, a recent CapGemini/MIT study found that primary obstacles to the adoption of social/collaboration tools are people-related.

Even if you have the best tools, you won’t see benefits if you can’t get people to use them

Companies most often roll out a set of disparate tools, one for unified communication, a different one for email, a third for document management, and fourth for social networking.

Context switching is known to create user stress and lower adoption rates even further

Since social tools are not integrated, users must toggle between multiple windows and applications, switching contexts each time, to complete simple business tasks. Context switching is known to create user stress and lower adoption rates even further.


Whether you use SharePoint Online via Office 365 or on-premise SharePoint, makes it easy for you to incorporate Yammer collaboration directly into your document sharing experience…all in one screen. Yammer social interactions and micro-blogging occur directly in the mobile native app or in the user’s email window, on the desktop and in the cloud (OWA). There is no need to open a browser window or manually coordinate between Yammer social activities and SharePoint documents sharing activities.

SharePoint and the Social Business

New social capabilities in SharePoint 2010 and 2013 enhance the social business experience of office workers.

These powerful features help workers find relevant content within the organization in order to make better use of existing resources and expertise.

But getting people to use these features is a ‘chicken and egg’ problem. For example, if users don’t rate documents, then searching for popular documents is not going to produce useful results. delivers on SharePoint social potential promotes the adoption of Yammer as well as SharePoint social features by making them easily accessible in the email window where typical business users spend their day. Specifically, creates ‘social documents’ by allowing people to rate, tag, and post notes directly within the context of the document itself. They can also update colleagues or micro-blog using Yammer directly from the email window. Furthermore, workers can then track document editing progress by receiving real-time document and social updates. also suggests colleagues based on all communication patterns, email, instant messaging, video conferencing, and document co-authoring partners. social capabilities in SharePoint

Yammer Social Interactions brings Yammer social interactions directly into the users' email window.

Yammer Micro-blogging
Now users can take advantage of Yammer’s micro-blogging capabilities, all within the email window.

Assign tags and search tags directly from your Outlook or Notes window. No new interface or navigation required.

OneDrive for Business offline support
Users can synchronize SharePoint libraries directly from and have the libraries content available to them while they are offline.

OneDrive Share capabilities (ad-hoc sharing)
When users attach documents from their OneDrive to an e-mail message, the documents can be automatically shared with the e-mail recipients.

Search for expertise, skills, and interests and then view co-worker’s profiles right from email.

View a document or colleague, see if they are online and connect with them directly via instant message, video conference, or email from MS Lync/OCS. No need to navigate to another window or context.

Suggested Colleagues
Colleagues are suggested by based upon existing communication patterns; e.g. email correspondents, IM or VOIP partners, or colleagues with whom you have shared a document.'s "Suggested Colleague" capability jumpstarts your network and gets people communicating.