New Additions to Board Spurs Company Growth
Assembling a strong board of directors is a strategic part of the company transformation, following the recent management buyout. So we are proud to announce that two recognized industry experts, Yoram Yaacovi and Shalom Passy have become directors of, bringing with them many years of valuable knowledge and experience. Yoram Yaacovi Yoram Yaacovi has a long and rich history working within the Microsoft ecosystem, lending him a unique insight into our product. Having held roles like General Manager and CTO of Microsoft Israel’s R&D center, his experience is extremely valuable when it comes to’s close relationship with Microsoft. Not only did he manage a team of over 2,000, Yoram developed technology for Microsoft that’s still in use today. His passion for not only intelligent technology, but the technology community, saw him create the Israel Advanced Technology Industries Multi-National Companies forum. Here, the leaders of multi-national R&D centers discuss their shared objectives and form a closer, high-tech community in Israel. Yoram also serves on the Board of Collective Impact, an organization advocating for greater Arab representation in the Israeli job market. His work with the local startup community shows just how dedicated he is to advancing technology and sharing knowledge. A company with a vision   Yoram joined the Board of Directors because of his belief in CEO Yaacov Cohen’s vision. He says of his decision: “I make investment and job decisions based on people. I met Yaacov years ago, and I’ve always believed in his vision.” It’s obvious that he chooses to work with companies he truly believes in. Having hired Yaacov himself years ago, Yoram knew that had the leadership it needed to truly succeed with Yaacov at the helm. “ fills a vital gap in the market by collating the information people need in one location.” Yoram explains. “It has over 1000 customers and it’s doing very well – it’s going places.”   Shalom Passy Shalom Passy has also joined the Board of Directors, after beginning life at as a Senior Consultant for Strategy and Operational Excellence. Shalom’s experience with technology spans over 40 years, beginning with software programming and design. During his tenure at Amdocs, he performed in almost every role: in 20 years he was Head of Development in the US, Business Division President for half of Europe, and Amdocs Account Manager for Bell Atlantic (now Verizon). The wide range of experiences Shalom had at Amdocs inspired him to strike out in 2010 and begin offering consultation services for small to medium sized businesses. Today, he offers his expertise to Sapiens, Allot,, and Go-Arc, bringing his considerable business and strategy experience to the table in a tailored way for each company. Shalom is also a Managing Partner and Director at AfterDox, an angel investment group who aim to create value in Israel’s high-tech sector. His experience in operational management and strategy allow him to see the bigger picture and plan for the future.   Focusing on the right priorities   Shalom notes of his first impression of “I was impressed by the company’s journey and their decision to share the business with their employees”. His first priority when he began working with was to begin building their business strategy.’s vision appealed to Shalom because he wanted to contribute to the overall goal of helping people in every industry get more meaningful work done – “I was happy with the vision, and I wanted to help their build their strategy to help people manage their priorities. Topic computing offers the ability for workers to focus on doing what’s important, not what’s most prominent on their to-do list.” As grows, our priority is always to acquire the talent who will help us stay at the forefront of topic computing and intelligent email management. To find out more about how organizations are maximizing productivity and reducing distraction with, contact us today. 
August 2019 | Team wins 5th place in the Digital Marketing Excellence report 2019/2020!
We are thrilled to announce that has secured a top 5 position in Fifty Five and Five’s Digital Marketing Excellence Top 50 Report 2019/2020! The independent report, released this July at Microsoft Inspire in Las Vegas, analyzes the websites, blogs and social media efforts of nearly 39,000 Microsoft Partner companies across the technology sector.   Our jump, from 13th place in 2018 to 5th place, highlights the hard work our team at put into our content and inbound marketing performance over the last 12 months. This puts us in the top 0.02 percentile of Microsoft Partner’s worldwide and places us at the forefront of digital marketing excellence.  The report highlights, “’s impressive marketing tactics have gained attention for a number of years, and they are a consistent example of how a truly three-dimensional digital strategy can make such a vital and important difference.” “We were delighted to learn that we have once again finished in such a fantastic position,” said David Lavenda, Chief Product Officer of “Placing 5th is a real testament to the efforts of our marketing team.” This year, we really drilled down into the crux of the problems that businesses face and tailored our inbound and content strategy to help them overcome those issues. We truly believe that can help Office 365 and SharePoint users achieve their goals in the pursuit of digital transformation – and our messaging reflects that. We have worked hard to ensure all our channels combine to get our message out there in the most effective manner. We designed our website so that customers can simply navigate to the answers they’re looking for, while getting a real feel for our entire brand. Our blog looks to engage our audience with informative, interesting content that provides value outside the products we have to offer and shows customers we are true thought leaders on relevant subjects. Social media gives us the chance to interact with our customers and followers to answer questions, solve problems, and build stronger relationships. Digital Marketing Excellence report 2019/2020 Fifty Five and Five released their report at Microsoft Inspire, in Las Vegas. If you missed your opportunity to grab a copy at the event, fear not, you can download an electronic copy here. “This report is a great resource for partners looking for examples, case studies and best practices from their peers. By comparing websites, blogs and social media practices, partners can see how their marketing efforts compare to benchmarks set by the best in the Microsoft Partner Network.” - Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft Foreword and interview about the current digital marketing landscape from Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft. Insights and key findings from the 39,000 partners we analyzed.  We are extremely pleased to be recognized for our work and look forward to continuing our successes into the future. Our focus is our customers and through our marketing efforts we hope to continue providing them with real value and insight.
July 2019 | Team
4 Outlook email management tips (to avoid app overload)
Is email central to the running of your business? For many of us, the answer is yes. With that in mind, we wanted to provide you with some useful Outlook email management tips. These can help you avoid app overload and improve your productivity, but also ensure accurate records management and provide employees with the modern user experience they have come to expect.   But first… We know that for many organizations, email is at the heart of everything they do. Whether that is internal communications or external correspondences, email is how work is completed. Naturally, it comes as no surprise that a significant part of our days is spent in our email client. For ourselves, our customers, and millions of people all over the world, Outlook is the email client of choice. In this post, we look at Outlook, and how the Office 365 suite with SharePoint can drive email management success.   4 Outlook email management tips 1. Make searching for documents easy The amount of time people spend searching for emails has been written about a lot. Harvard Business Review found that we waste 30 minutes per day re-reading emails over and over again. The biggest trigger is when people start searching for an old email. One answer to this problem is the use of metadata, especially for organizations using SharePoint for document and email management. When metadata is correctly added, it can make surfacing emails much easier. There are plenty of situations in which this is essential: Collaborating on work with colleagues Managing long-running cases and clients Compliance audits Referring to previous correspondences with a client/customer Picking up a client’s case from a colleague when they are on holiday FOI requests How helps ensures you can meet all these requirements and fulfil these obligations every time, which will make it easy to discover old email in SharePoint when you need them. It does all this without requiring you to leave Outlook.   2. Let your users take action immediately When it comes to managing your email, carrying out admin as soon as possible is key. The easiest thing to do is to do things quickly, at the point of receiving or sending an email. Otherwise, important information locked inside emails can quickly be forgotten about or lost. Organizations need to make email management as easy as possible for their employees, because when the right thing is the easy thing, users are much more likely to carry out the desired action. This way you can avoid issues like lost emails, siloed information, multiple versions of documents, and non-compliance with internal or external standards or regulations. How helps’s Outlook sidebar provides a wide range of functionality for knowledge workers in their email client. Without having to lose focus on core work, workers can capture, classify, store, and discover emails and important documents directly from Outlook.   3. Avoid app overload Today, many knowledge workers suffer from app overload – where the need to move between apps actually inhibits their productivity and distracts from the task at hand. What you should be doing is giving users the ability to capture emails as documents of record from anywhere they work – from Outlook, from Office apps, or from a mobile device. A great example of this is case management. Case workers will spend the majority of their day in email, receiving and sending a constant stream of emails with clients. However, important documents relating to cases are saved elsewhere – notably in their document management system, SharePoint. But also internal communications occur in Microsoft Teams and other apps. Switching between all these apps can prove a distraction, removing the context of the work you are focused on, and it can take time to figure out where the information you need is stored. How helps With the sidebar in Outlook, users can search for important documents without having to switch apps. They can quickly attach a document into an email they are sending to a client. Also, they can drag and drop emails received from clients into SharePoint and apply metadata at the point of receiving/sending an email. But, alternatively, if users spend most of their time in Office apps, then the app for Office can offer SharePoint functionality in Word, Excel, and PowerPoint.   4. Organize emails with ease Every day, knowledge workers are bombarded with emails, instant messages, documents, notifications, meeting requests, and so on. This can make it impossible to focus on the task at hand and find relevant information when it is required. How helps’s solution helps knowledge workers organize information consistently across their organization, by putting an emphasis on correct storage in SharePoint. For example, the solution recommends where emails should be filed so that they can easily be found later.    Now it’s your turn Getting email management right can dramatically improve the productivity of your business. These have been our four Outlook email management tips for success. Use to help knowledge workers manage their emails efficiently.  For more Outlook email management tips and to learn more about intelligent email management, get in touch with one of the team today.
July 2019 | Team
The importance of intelligent email management software in professional services
In professional services, email is central to both internal and external communications. In fact, 80% of important documents in an organization are actually emails. From sharing contracts to providing updates to customers, workers rely heavily on a constant flow of emails. With so much depending on email management, are organizations giving workers the tools they need to intelligently store and classify emails? In this blog we’ll outline why email management is so important in professional services, and the steps your organization can take to improve its own strategy.   Eliminating email chaos Interacting with clients is carried out by email, and important documents, such as contracts or invoices, are sent and received by email too. Enormous streams of emails come in and out of an organization every day. Despite the large amount of important emails, there’s an even larger amount of emails that need to be discarded. Separating what needs to be kept and what doesn’t is a big challenge.  An intelligent and effective email management solution is essential to eliminating email chaos. Without the right solution, organizations face a variety of issues. The gap between a document management system and an email inbox can cause siloes, which prevents workers from finding the information they need. Being unable to use tagging or applying metadata to manage emails can also cause organizations to lose business-critical information. This leads to a poor customer experience when the correct customer history isn’t available to workers, causing them to give incorrect advice. If records aren’t maintained correctly or are erased, this can lead to potential regulatory problems. Finding the right email management software Organizations use a variety of methods to tackle email management. Some look to additional management software beyond their email client, and while they can be effective, they can also require a great deal of additional rollout and training. Organizations around the world rely on Outlook and the wider Microsoft environment, using a combination of different Office 365 apps to manage their documents and emails. This can be effective, allowing workers to take advantage of the impressive collaborative and communication apps available on the platform. But using Outlook for email management and SharePoint for document management can create siloes between important records. Many modern email management solutions aren’t capable of treating emails as the documents of record that they are. To combat email chaos, organizations must create a centralized repository for both documents and emails. With the right modifications, SharePoint can be the ideal email management solution – capable of storing emails and documents in one centralized location for total visibility. SharePoint and professional services SharePoint is a Microsoft collaboration platform that gives workers a single location to store documents of record. Content is structured in Sites, Libraries, Folders and Document Sets - allowing flexibility for how an organization wishes to store its records. Every record is subject to the same metadata conventions and retention policies, enabling an effective, yet slightly limited level of control over documents. This approach enables workers to access all of their business-critical information from one interface, creating greater visibility and improving discoverability. However, SharePoint does have its drawbacks. It can’t be fully integrated with Outlook, causing your inbox and its important emails to become siloed away from the rest of your Microsoft environment. Unless workers take the time to manually upload emails to SharePoint, this creates a gap between documents of record, leaving information where workers can’t easily find it. SharePoint also requires users to manually apply the correct metadata. This extra level of administrative work can prevent workers from making the most of the platform’s capabilities and cause mistakes. With these drawbacks in mind, how can your organization leverage SharePoint for email management success? The answer is to give workers the ability to upload emails as well as documents of record to SharePoint. Tailoring SharePoint for success In order to create the best user experience for their workers, organizations must find a way to quickly and easily store emails in SharePoint and apply metadata to those files. Many organizations make the same mistakes when it comes to modifying SharePoint, either by adopting ineffective third-party solutions or by using multiple disconnected Microsoft apps. However, there’s a solution that’s much more effective and allows you to make the most of your existing SharePoint environment. is an intelligent email management system that allows workers to take the best functionality from SharePoint and use it within Outlook, the app where they do most of their work. helps workers take control of their inboxes by allowing users to drag and drop emails directly into SharePoint, therefore simplifying metadata processes. Using, workers can:  Capture emails and store them as documents of record Use metadata to classify emails for easy future retrieval Discover information relevant to their current focus Create a repository of essential business information for complete visibility To find out more about the benefits of intelligent email management in professional services, download our free eBook today
July 2019 | Richard Poole acquires new talent
It’s been a busy few months for us at We recently had an employee buyout from previous investors, allowing us to focus on long-term growth. We just released 7, which with thanks to our talented product team , delivers more innovation and capabilities to our product, and very recently, announced that Yoram Yaacovi and Shalom Passy have joined our board, with the goal of driving us forward as a company and new talent has joined our AI department. And the train of announcements doesn’t stop there! To ensure that we remain at the forefront of intelligent email management, we’ve recently appointed a new VP of Artificial Intelligence, Sasha Apartsin. We’re delighted to welcome Sasha to the team and in todays' blog, Sasha gives his insights into what he’s most looking forward to achieving with Sasha Apartsin helps keep at the forefront of AI Sasha joins from Motorola Solutions Israel, where he was Head of AI Research. Focusing on machine/deep learning, computer vision, and natural language processing, his knowledge is truly cutting-edge, and puts him at the forefront of the AI revolution. His extensive background in machine learning and data science spans over 20 years. Beginning as a software and algorithm developer, Sasha has worked in many areas. These include designing algorithms, data analysis, product development, system architecture, and more. The addition of new talent with such wealth of experience, as Sasha brings to, will contribute to building the products that modern workers need.   The chance to make a difference with new talent “Data is the new oil” observes Sasha. “We have access to huge amounts of corporate data – but lots of people are focusing on tools when they should be focusing on AI.” One of the things that attracted him to was the company’s current standing. As a small company, can move quickly and make the agile business decisions that keep us at the forefront of modern technology. But the smaller size of the company means workers like Sasha have more limited resources – this is a challenge that Sasha relishes.  In his first months at, Sasha has taken on the challenge of building a roadmap of’s future AI technologies and features – he says of his plans: “We need to build the technology to help us win in the product space.” He notes that joining ‘offered a great opportunity to change the way that people complete their day-to-day work’. In terms of the future of, Sasha says, “Email is just the beginning. It’s one of the most commonly used applications, but it’s messy. It’s used as a project management tool, an operation tool, a sharing tool… and transforming email is just the first step. The next step is the workspace. The workspace is built more around tasks, semantics, and meaning, and less about applications and tools. Eventually, this will be a streamlined experience, in which workers won’t need to worry about which application or piece of technology they’re using.” In the coming years, the evolution of the modern workplace will see the need for intelligent business technology explode. will be at the forefront of the space, transforming daily work with email management and topic computing tools that help knowledge workers achieve more. With people like Sasha, is sure to remain at the cutting edge of technology. To find out more about how is transforming the modern workplace contact us today.
June 2019 | Team
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